So, at the end of the day, your website, blog, online portfolio, e-commerce store, or whatever is only as good as it is easy to find on the internet. If you can't draw visitors to your internet place, you are severely decreasing your chance to capitalize on this new digital economy thing. Your ability to be easily found can be tuned up with 'SEO' or Search Engine Optimization. Now, one of the key tenants of SEO, is the ability to be found easily in what is called an 'organic search'. Simply put, this is the type of searching that most of us do: You go to Google, you type in a query, you get bombarded with information.

TIP: Everything on the internet currently comes down to one thing: 'Free' or 'Paid'. I suggest you go for the 'free' until we HAVE to go for the 'paid'. My goals is to immerse myself as deep as possible without having to pay anything.

So anyways, organic search is your friend if you have anything on the web, that is unless you don't really want to be found. Thinking about organic search, I came up with my first process steps for Digital Immersion:

• Host your own blog. This is your hub and no matter how many social networks you belong to, THIS will never fold on you and make you lose your information. This blog engine I am using is called BlogEngine.NET and it is sweet. The great thing about using a blog as your hub is that it allows you to syndicate your content easily into RSS feeds that others can subscribe to.
• Register your own name and point it at your blog. This is a bit of my own special sauce. If your goal is to immerse yourself into this digital economy, then you are essentially your own brand. Might as well start with your own name. 
• Make some posts about yourself with the same headings you would use on your resume. This way, when people (like potential employers, business people, etc. search for you, this stuff will come up in the results. You know thats good stuff. Just admit it. 

personal brand